In our summer 2022 release a new feature has been added to fundraisingManager, QR Codes.
While we envision this feature being the most useful for print/online materials at Events there is also some literature here on how best to use QR codes with fundraising. See at the bottom of this article!
How to access QR Codes in fundraisingManager
1. Navigate to the form configuration tab and find the donation form you would like to direct donors to.
2. Once inside the desired donation form click the "Form Publishing" button in the upper right hand corner.
3. Along with the live donor form link and embed code there is now a unique QR Code that is SPECIFIC to this form.
4. When scanned it will take you through to the same landing page as the live donor form link.
Ex video of a flyer made in Canva with the QR Code:
Visual of the flyer made in Canva with the QR Code.
More about how best to use QR Codes:
(Great article here - https://charitydigital.org.uk/topics/topics/how-charities-can-use-qr-codes-for-fundraising-8323)
With nonprofits, the best way to use a QR code is to have it lead back to a donation form. You can place your QR code on virtually anything physical or provide it online so that people can easily donate. Better yet, QR codes can replace cash and check donations. Below are three ways you can use QR codes to maximize donations.
1. Embed on partners’ websites
Often, nonprofits partner with organizations — whether big tech companies or local neighborhood vendors. These days, the tricky part is figuring out an easy way for your partners, employees, customers, or clients to make a donation to your cause.
Pre-COVID, nonprofit partner organizations could collect cash or check donations. Since that’s not safe anymore, one option is to embed a QR code on their website. This works great because all someone needs to do is scan the QR code with the camera on their mobile device, and they’ll be immediately redirected to your donation form.
This removes any barriers to donate and sets up a seamless donation flow, increasing donations for your organization.
2. Display around your organization
Before COVID, many nonprofits welcomed anyone to come onsite, volunteer, and donate. Cash, check, and physical credit card payments were accepted.
Now, there are much stricter precautions in place, and contactless donations are the way to go. QR codes are a great resource for this because they still allow onsite visitors to make donations but in a paperless and contactless way.
Nonprofit staff can print QR codes (this is the only paper involved!) and hang them up around the organization or include them on devices, such as iPads, for volunteers and others to get immediate access to the donation form and donate with ease.
3. Include on merchandise
Last, since it can be more difficult than usual to collect donations right now, nonprofits can get creative and include QR codes on the merchandise they give out or sell.
For example, if your organization sells water bottles and T-shirts, a QR code can be tastefully printed on the underside of a water bottle or on the sleeve of a T-shirt, so it’s visible but not intrusive.
Having a QR code present is a friendly reminder to donate since it’s simple to scan and will redirect to the donation form in seconds.
Creative fundraising ideas using QR codes
- Interactive corporate Zoom backgrounds
- Engaging social media campaigns
- Online auctions and adoptions
- Interactive flyers
- Innovative Christmas cards
- Branded selfie experiences
- Virtual fundraising quizzes
- Branded lifetime merchandise